ESX 2010 addresses the industry’s most vital topics with valuable content from the industry’s best presenters. Fifty seminars are organized into the following tracks:

Business Development and Management Track

This track covers a host of powerful and dynamic sessions which will provide every employee in your company with the ideas and tools to make better decisions when it comes to managing and developing your business. Some seminars in this track include: “Good-to-Great Employees” and “Financial Accounting for Security Companies.”

Central Station Operations Track, sponsored by Sur-Gard

This track covers key topics from technology to procedures and techniques to management and development of central station operators. Some seminars in this track include: “Central Station Supervision and the Law” and “PERS as a Profitable Solution.”

Installation Management Track

This track is filled with pragmatic tips and processes for increasing the productivity and quality of the installation function, whether it’s installing alarms, access control or video systems. Some seminars in this track include: “Installation Estimating for Profit” and “The Substance, Impact and Future of NFPA 731.”

RMR Track

This track will help you get on top of methods to maximize and capitalize on RMR—whether it’s tied to traditional alarm monitoring, next generation monitoring of video, managed access control or even service and maintenance contracts. Some seminars in this track include: “Pricing and Selling Service RMR” and “Turning the iPhone and Remote Updates into RMR.”

Sales and Marketing Track, sponsored by Videofied

This track provides the expert strategies, tactics and practices you need to succeed. Some seminars in this track include: “High Impact Sales Management” and “Building Your Referral Network: Peer-to-Peer, Real-World Tips.”

Technology Track, sponsored by ADI

This track tackles the most compelling, opportunity-rich and challenging tech topics in the electronic security industry. Some seminars in this track include: “Migrating to IP Technology” and “Using Technology for Residential Lifestyle Enhancements.”

CEDIA Mini-Track

This track includes CEDIA courses that provide great primers on residential systems that are a natural extension of a home security integrator’s business. The CEDIA courses offered are: “Fundamentals of Residential Lighting and Lighting Control,” “Fundamentals of Multi-Room Audio Systems” and “Fundamentals of Home Theater Design.”

Young Security Professionals Mini-Track

This track tackles new and innovative approaches to security integration and monitoring and the challenges of leadership for a new generation of security professionals. The seminars included in this mini-track are: “From Soup to Nuts: An Employment Law Primer for Young Security Professionals” and “Next Gen Business Systems.”

All ESX Seminars and Workshops are available as a-la-carte purchases, starting at just $59 for members. Deluxe packages are also available to allow you access to all seminars, workshops and a number of special events.

Click here for a complete listing of seminars and their affiliated track.

Have you provided your staff with their share of industry training lately? If not, then head on over to NTS and order up some world-class training for your technicians and improve the quality of your staff today. NTS can even help you out with meeting the certification needs of your employees.

Complete course descriptions (and schedules) are available at www.ESAWeb.org in the Education & Training section. Individuals in states where classes are not currently offered, and who are interested in receiving training, should contact NTS.

KEY COURSES

CERTIFIED ALARM TECHNICIAN – LEVEL I (CAT – LEVEL I)

Available Online

• Feb. 26 – 28 – Bossier City, LA
• March 2 – 4 – Atlanta, GA
• March 4 – 6 – Cullman, AL
• March 9 – 11 – Pittsburgh, PA
• March 10 – 12 – Rochester, NY
• March 16 – 18 – Orlando, FL
• March 18 – 20 – Gulfport, MS
• March 18 – 20 – Utah
• March 19 – 21 – Milford, CT
• March 19 – 21 – Chattanooga, TN
• March 23 – 25 – Bettendorf, IA
• March 26 – 28 – Kenner, LA
• March 30 – April 1 – Charlotte, NC

TROUBLE SHOOTING, SERVICE AND MAINTENANCE (TSM)

• March 3 – 5 – Long Island, NY
• March 6 – 7 – Johnson City, TN
• March 10 – 11 – Des Moines, IA
• March 19 – 20 – Memphis, TN
• March 19 – 21 – Nashville, TN
• March 26 – 27 – Jackson, MS

ELECTRONIC ACCESS CONTROL (EAC)

• Feb. 26 – 27 – Jackson, MS
• March 25 – 26 – Montgomery, AL

VIDEO SYSTEM TECHNOLOGIES (VST)

• Feb. 23 – 24 – Indianapolis, IN
• Feb. 24 – 25 – Erie, PA
• Feb. 24 – 25 – Seattle, WA
• March 2 – 3 – Denver, CO
• March 2 – 3 – Chicago, IL
• March 10 – 11 – Detroit, MI
• March 10 – 11 – Philadelphia, PA
• March 16 – 17 – Milwaukee, WI
• March 17 – 18 – Boston, MA
• March 20 – 21 – Lafayette, LA

ADVANCED INTRUSION SYSTEMS (AIS)

Also known as Advanced Burglar Alarm Technician

Available Online

• March 6 – 7 – Lafayette, LA
• March 9 – 10 – Allentown, PA
• March 18 – 19 – Montgomery, AL
• March 27 – 28 – Nashville, TN

FIRE ALARM INSTALLATION METHODS (FAIM)

Available Online

• Feb. 20 – 21 – Monroe, LA
• Feb. 26 – 27 – Memphis, TN
• March 13 – 14 – Kenner, LA
• March 23 – 24 – Ft. Walton, FL

NEW COURSES

LIFE SAFETY CODE COURSE & WORKSHOP

• Feb. 20 – Mobile, AL
• March 24 – Birmingham, AL

NON-TECHNICAL COURSES

UNDERSTANDING ALARM SYSTEMS

• March 17 – Birmingham, AL

L to R: Jeff Schulz, Video Project Specialist, and Jim Rao, Director of Video Technology, Vector Security, Inc.; Chris Marsicano, Northeast Regional Sales Manager, Don Beeby, VP of Sales, and Tony Fujita, Executive VP, CBC (AMERICA) Corp.

Citing the quality of Vector Security’s business relationship with their company, CBC (AMERICA) Corporation recently selected Vector Security as the recipient of its first “Video Integrator of the Year” award. CBC (AMERICA) Corp. offers a complete line of CCTV security products under CBC’s own brand names, Computar and GANZ.

Don Beeby, Vice President of Sales for CBC (AMERICA), indicated that their selection of Vector Security was based upon a number of critical factors, including Vector’s integrity and commitment, wide usage of their products and willingness to help direct their engineering efforts in ways which better positioned CBC in several vertical markets, especially national retailers. “The sign of a true partner is not just that they bring you into an account, but that they work to refine your products to better service the demands of the market. That’s exactly what Vector has done and they’ve helped create a win-win-win situation for their customers, for Vector Security and for CBC.”

Jim Rao, Vector Security’s Director of Video Technology for its National Accounts Division, adds, “Normally and understandably, most video integration awards and recognition typically go to companies that are engaged in large scale video integration projects such as healthcare, municipal systems, transportation and public utilities. The fact that Vector Security received this award, as an integrator that focuses primarily on retail, makes it an even greater honor. “

Awards program recognizes products’ business impact on installation and monitoring companies

The Electronic Security Expo (ESX) has announced the call for entries for the 2010 Maximum Impact Awards program. The awards are open to all manufacturers and service providers with products and services for the electronic security industry.

Winners of the 2009 awards were: AES-IntelliNet, Altronix, Axis Communications, Bold Technologies, Ltd., Connected Technologies, DMP – Digital Monitoring Products, e-DATA, EMERgency 24, Honeywell Security, SedonaOffice (from Perennial Software), Silent Knight by Honeywell, SureView Systems, System Sensor and Videofied – RSI Video Technologies

These awards are the first and only program to consider the business impact of a product or service on installation and monitoring companies as the foremost criterion for praise. The program will recognize both new and recently introduced products in a wide variety of electronic security product and service categories, including:

• Video Surveillance
• Access Control/ID Systems
• Accessories & Aids
• Intrusion Alarms
• Fire Alarms
• Central Station Equipment
• Industry Services
• Residential Custom Electronics

Judges will evaluate written entries submitted by supplier companies, with a focus on the products’ ability to increase revenue, profits and company value for installing and monitoring companies.

Products and services introduced to the market between January 1, 2008 – July 1, 2010 are eligible for the awards. All entries are due by March 19, 2010. Complete entry details and a submission form can be found at www.esxweb.com/max.

Winners will be announced on-site at the 2010 Electronic Security Expo in Pittsburgh on Wednesday, June 16.

The ESX Maximum Impact Awards are sponsored by Security Products magazine.

For more information on the awards program, contact Shannon Murphy at smurphy@ae-ventures.com or 508-618-4224. For complete ESX event details, please visit www.esxweb.com or call 877-628-9558.

New World Incentives offers free travel, gift cards, rebates and more that will open more doors, get more signed contracts and increase sales. Potential customers will be more interested in your service if you make the monitoring fee less. By giving away rebates which gives these same customers $20/month or a free trip to Hawaii, or a $1000 SavingsBucks Gift Card, etc., you will entice more customers to buy your product. Visit www.newworldincentives.com/videolibrary to learn how!

SureView Systems’ Immix is a UL classified automation software platform designed to receive alarm events from industry standard receivers, video, video analytics and access control systems. Immix associates events with on site video and audio devices displaying it to the central station operator in a way that is highly automated and easy to use. Combining the ability to receive events from UL certified burglar and fire alarm systems with video and audio confirmation; immix delivers a powerful and unique product to today’s central stations. Immix is an open architecture software product which integrates a wide range of security systems providing central stations with a single point of control and service delivery for diverse hardware configurations and to support developing customer needs. Visit www.sureviewsystems.com to learn more.

Training – it’s the key to luring new customers and retaining existing ones. Make sure your technicians are fully trained by offering them the opportunity to learn from the best instructors in the industry. NTS offers many training opportunities that your customers will be glad you took advantage of.

Complete course descriptions (and schedules) are available at www.alarm.org in the Education & Training section. Individuals in states where classes are not currently offered, and who are interested in receiving training, should contact NTS.

ADVANCED BURGLAR ALARM TECHNICIAN

• Feb. 11 – 12 – Brookfield, WI

CERTIFIED ALARM TECHNICIAN

• Feb. 11 – 13 – Jackson, MS
• Feb. 17 – 19 – Long Island, NY
• Feb. 26 – 28 – Bossier City, LA

ELECTRONIC ACCESS CONTROL

• Feb. 26 – 27 – Jackson, MS

FIRE ALARM INSTALLATION METHODS

• Feb. 18 – 19 – Birmingham, AL
• Feb. 20 – 21 – Monroe, LA
• Feb. 26 – 27 – Memphis, TN

LIFE SAFETY CODE COURSE & WORKSHOP

• Feb. 20 – Mobile, AL

TROUBLE SHOOTING, SERVICE AND MAINTENANCE

• Feb. 13 – 14 – Kenner, LA

VIDEO SYSTEM TECHNOLOGIES

• Feb. 9 – 10 – Phoenix, AZ
• Feb. 10 – 11 – Charlotte, NC
• Feb. 13 – 14 – Knoxville, TN
• Feb. 16 – 17 – Baltimore, MD
• Feb. 17 – 18 – Atlanta, GA
• Feb. 17 – 18 – Dallas, TX
• Feb. 23 – 24 – Indianapolis, IN
• Feb. 24 – 25 – Erie, PA
• Feb. 24 – 25 – Seattle, WA

The much-anticipated ESA logo was unveiled during the ESA Update meeting on Wednesday, January 13.  Dave Simon, chairman of the Public Relations Committee, presented the logo with these remarks:   “This is an exciting time in our history – we’re moving forward, incorporating the technology of the future into our association.  With that came our name change in 2009 and now, ladies and gentlemen, let me present… the new logo.”

After a dramatic video presentation, Dave gave the rationale behind the logo:  “This logo was designed to represent our evolving security industry.  The shape evokes two light shields radiating protection and energy.  They represent ESA’s duty and mission to proactively protect its members and the environment in which they conduct business with the ultimate mission of enhancing public safety. The shields also create a unified formation just as the ESA is a force of unified companies who are the collective voice of the industry. The forward nature of our letterforms, symbolize our dedication to reaching beyond our present and looking always to the future. The colors represent authority, security and faithfulness which reflect the character of ESA.”

The new logo is available to members and chapters to use on company/chapter material and Web sites. To download the new logo, visit www.alarm.org and click on the link below the new logo announcement.

We’re excited to announce that registration for the 2010 Electronic Security Expo (ESX) is now open! Scheduled for June 14-18, 2010 in Pittsburgh, PA, ESX is co-sponsored and co-owned by ESA and CSAA.

Click here to register online today.

Whether it’s discovering new business opportunities, learning how to streamline your operations to increase margins or connecting with the suppliers, service providers and peers that can help you survive and thrive in this changing market, ESX has you covered.

ESX is all about your success – helping you maximize revenues, profits and company value! Your peers and ESA and CSAA leadership have created a stellar training program covering all facets of your operations and the most important technical and product trends. We have planned exciting new seminars in these vital areas:

• RMR
• Sales and marketing, sponsored by Videofied
• Business development and management
• Installation management
• Technology, sponsored by ADI
• Central station operations, sponsored by DSC

All courses are approved for ESA/NTS CEUs.

Courses in the Installation Management track are approved for 0.25 CEDIA CEU credits.

Cernium Corporation’s CheckVideo intelligent video solution for remote video monitoring is revolutionizing the way central stations monitor and verify alarms. Incorporating advanced video analytics at an affordable price, CheckVideo is a hosted solution with video management functionality that takes only minutes to configure, deploy and maintain. For over a decade, Cernium has brought advanced video technology to customers worldwide, from residential and small-medium business consumers to Fortune 100 manufacturers, government, healthcare, education, and major cultural institutions. For more information, visit www.cernium.com.

Madico’s SafetyShield Window Films stop intruders in their tracks. When struck, the glass will break, but not shatter, preventing the intruder from entering quickly, and leaving him wondering what to do next. In most cases, the answer is simple: move on. SafetyShield® 1500 is among the first films in the world to pass the UL972 standard for Anti-Intrusion – making it the easy choice to help secure your home or business from theft and intrusion. For more information, visit www.madico.com.

The Leads Network delivers home owner prospects who want to speak to you now about a home security system. These hot prospects are checked, filtered, guaranteed exclusive and delivered in real-time. They have agreed to speak to you and are waiting for your call right now. For more information, visit www.theleadsnetwork.com.

The road to certification, training and professionalism begins with NTS. Courses are offered nationwide in the classroom and online. Get your career path started in the right direction. Sign up for classes today!

Complete course descriptions (and schedules) are available at www.alarm.org in the Education & Training section. Individuals in states where classes are not currently offered, and who are interested in receiving training, should contact NTS.

ADVANCED BURGLAR ALARM TECHNICIAN

• Feb. 11 – 12 – Brookfield, WI

CENTRAL STATION TRAINING

• Jan. 30 – Monroe, LA

CERTIFIED ALARM TECHNICIAN

• Jan. 29 – 31 – Nashville, TN
• Feb. 11 – 13 – Jackson, MS
• Feb. 17 – 19 – Long Island, NY
• Feb. 26 – 28 – Bossier City, LA

ELECTRONIC ACCESS CONTROL

• Jan. 28 – 29 – Birmingham, AL
• Feb. 26 – 27 – Jackson, MS

FIRE ALARM INSTALLATION METHODS

• Feb. 3 – 5 – Long Island, NY
• Feb. 18 – 19 – Birmingham, AL
• Feb. 20 – 21 – Monroe, LA
• Feb. 26 – 27 – Memphis, TN

LIFE SAFETY CODE COURSE & WORKSHOP

• Feb. 20 – Mobile, AL

TROUBLE SHOOTING, SERVICE AND MAINTENANCE

• Jan. 30 – 31 – Lafayette, LA
• Feb. 13 – 14 – Kenner, LA

VIDEO SYSTEM TECHNOLOGIES

• Feb. 2 – 3 – Los Angeles, CA
• Feb. 2 – 3 – New Orleans, LA
• Feb. 4 – 5 – Birmingham, AL
• Feb. 9 – 10 – Phoenix, AZ
• Feb. 10 – 11 – Charlotte, NC
• Feb. 13 – 14 – Knoxville, TN
• Feb. 16 – 17 – Baltimore, MD
• Feb. 17 – 18 – Atlanta, GA
• Feb. 17 – 18 – Dallas, TX
• Feb. 23 – 24 – Indianapolis, IN
• Feb. 24 – 25 – Erie, PA
• Feb. 24 – 25 – Seattle, WA

Mark your calendar and start making plans to attend these exciting ESA events in 2010.

ESA Leadership Summit: Embracing the Future

Jan 12 – 14, 2010
Fort Worth, TX

This year, the annual Leadership Summit will be held in historic downtown Fort Worth. Featuring three full days of important meetings and networking, the summit will also include valuable seminars addressing industry trends and how chapters can generate non-dues revenue.

ESA has contracted a negotiated rate at the Fort Worth Renaissance hotel for $179 per night.

Registration for the summit will be accepted through January 5 at a cost of $125. On-site registration will be available for $150. A cancellation fee of $125 will apply for cancellations after December 15.

AIREF Golf Classic

March 23
Las Vegas, NV

You know you love it – the annual AIREF Golf Classic in Las Vegas. Make sure you’re there to take part in a day of world class golfing with your industry colleagues and golf without guilt – because you’ll be supporting a great cause!

ESA Day on Capitol Hill

April 27 – 28
Washington, D.C.

The premiere lobbying event of the industry, Day on Capitol Hill offers ESA members an opportunity to sit down with their elected officials and lobby for programs and initiatives to benefit the electronic security industry and your business.

ESA has once again received a negotiated rate from St. Gregory Hotel & Suites. Attendees can receive accommodations at $240 per night. You may register at www.alarm.org beginning February 1, 2010.

Looking forward: 2010 ESA Summer Conference

June 14 – 18
Pittsburgh, PA

The ESA Summer Conference is where association leaders help shape the future of ESA and work to improve the business environment for the security industry. You can make a difference – join us for the 2010 ESA Summer Conference. To view the exciting Welcome to Pittsburgh 2010 video, click here.

Electronic Security Expo (ESX) – Where Leaders are Made
June 14 – 18
Electronic Security Expo experienced its second year of success and the excitement continues to build. Be sure to register early for 2010 ESX – Where Leaders are Made. Book your hotel rooms in advance to ensure discounted, convenient accommodations. Arrangements have been made with the following hotels:

• Renaissance – $129 per night
• Westin – $179 per night
• Omni – $179 per night

The spotlight is on Katie Bally this week. Katie talks to Ron Davis, founder of GraybeardsRus, about the process of selling her business and her role with the Davis Marketing Group.

With a career steeped in the alarm industry, Bryan Lawrence, attorney at Buchanan, Ingersoll & Rooney PC and legal counsel for NBFAA, shares best practices regarding contracts and liability strategies with Ron Davis, security industry icon and founder of the Graybeards, in this informative interview.

With a career steeped in the alarm industry, Bryan Lawrence, attorney at Buchanan, Ingersoll & Rooney PC and legal counsel for NBFAA, shares best practices regarding contracts and liability strategies with Ron Davis, security industry icon and founder of the Graybeards, in this informative interview.

Tri-Ed is pleased to introduce customers to TruVision from GE Security. The state-of-the-art line of video products delivers the latest security advances at a budget-friendly price. The affordable TruVision solution helps win projects and offers the prestige of the GE name.

TruVision’s DVR 10 combines with TruVision cameras, recorders, monitors and software to offer a rock solid surveillance system. As GE’s strongest distribution partner, Tri-Ed will be hosting TruVision Trainings and Counter Days at its branches across the country. To learn more about these and other GE Security products, visit your local Tri-Ed branch or www.tri-ed.com.

All GE security products always earn customers double Great Expectations reward points redeemable for prizes and merchandise. GE products can be easily found in the dedicated GE Solutions Center at every Tri-Ed branch location across the US and Canada.

Tom Binish of A&A Fire and Security Inc. talks with Ron Davis of Davis Marketing Group, aka Graybeards, about his experiences in the security industry.