Have you ever called a company only to hang up in frustration because, instead of getting to talk to someone, you’re subjected to minutes of irritating beeps, radio station static, or even worse – DEAD SILENCE?

The solution – custom on-hold marketing messages! Think about it. Your customers have already contacted you, and they are looking to do business. Cross-marketing services or products just makes a lot of sense and is highly effective in an on-hold environment. Best of all, you have their undivided attention. A custom on-hold program allows you to inform customers and prospects about newer technologies like wireless and cellular alarms, remote surveillance access via the internet, or cross promote add-on services like home automation, audio/video services, service maintenance contracts and much more. What about promoting your social media marketing by encouraging callers to join your Facebook page, follow your tweets or stay informed through your blog? While you have callers on hold, even for just a short period of time, it’s a perfect opportunity to connect with them in a way that may never happen again.

If you don’t have an on-hold messaging program set up for your business, contact us at 866-88-ON-HOLD or visit www.onholdinc.com to discuss how you can get started. It’s easy, affordable and can improve sales – today! You can also sign up for a 100 percent risk-free trial offer, and we’ll let you hear what your business can sound like with no obligation. Be sure to mention that you are an ESA member to receive a 20 percent discount for the on-hold service.

Are you taking advantage of these cost savings?  ESA provides you with money-saving opportunities as part of your membership. Go to the Web site often and check out the coupon savings and our member discount programs. If you’re not using these companies, you might be leaving money on the table.

Members, get your discount codes here.

Ocenture specializes in expanding RMR, driving customer acquisition and decreasing attrition for security clients by providing private labeled products and services. Specifically, we deliver solutions for identity theft protection, crime and sexual predator monitoring, internet security, family protection, online data backup and more. With our marketing expertise, clients harness these services as product differentiators, retention tools and line extensions to achieve their business goals. Last year, Ocenture placed 241st on Inc. magazine’s “Inc. 500” list of fastest-growing, private companies in the United States. Call (904) 766-1600 or visit www.ocenture.com for more information.

Southeast Security Products, based in South Florida and representing seven states in the Southeastern US, is proud to represent the very best manufacturers of security and home theater-related products. While our high quality lines offer amazing versatility in both function and budget, they are top-sellers because they come with extraordinary support. We have earned a reputation among distributors, dealers and end-users as the representative firm to turn to for excellent customer service. Call (954) 786-5900 or visit www.securityproducts.com for more information.

WeSuite offers business management software designed specifically for security, fire and alarm integrators that will save you time and create more net income. We have been in your shoes with over 60 combined years as integrators and have developed robust lead tracking, parts management and proposal applications that easily manage your sales and delivery process from the initial lead to the final acceptance of the system. WeOpportunity and WeEstimate will revolutionize your company. Call (888) 217-1869 or visit www.WeSuite.com for more information.

Tri-Ed‘s new DC Metro branch celebrated its official Grand Opening in May. Customers were treated to an outstanding day of product specials, more than 25 vendor displays, food, entertainment, and a special visit from former Redskins quarterback Joe Theismann!

The DC Metro branch serves security dealers in the Northern Virginia/Washington DC market. Industry vets Bob Farquhar, Branch Manager, and Tonya Robinson-Hartline, Business Development Manager, bring extensive industry experience to the branch. “Customers in the Mid-Atlantic can now take advantage of Tri-Ed’s increased presence in this area, and the expertise that Tonya and Bob bring to our team,” says Jay Heffernan, Regional VP of Sales for the Eastern U.S.

The Grand Opening Celebration attracted a big turnout from area dealers. Representatives from Tri-Ed/Northern Video Distribution also took part in the event, including COO Pat Comunale. Joe Theismann autographed commemorative Tri-Ed footballs for the guests and shared many stories from his NFL days. “It was a great day for everyone,” Bob Farquhar adds. “We are here to serve our customers and wanted to officially welcome them to our new branch in style.”

The DC Metro branch is located at 8245 Backlick Road, Suite E in Lorton, VA. (703) 339-2149.

As the largest independent security distributor in North America, Tri-Ed / Northern Video Distribution carries the industry’s leading manufacturers of IP, CCTV, access control, fire, intrusion, sound, communications, structured cable, and home automation products. With 41 locations throughout the U.S., Canada and Puerto Rico, Tri-Ed continues to expand its branch locations, staff of trained professionals, product offerings, vendor partners, value-added services, and comprehensive training programs. For more information, visit www.tri-ed.com.

Former Redskins Quarterback Joe Theismann engaged the crowd with tales of his NFL days.

Former Redskins Quarterback Joe Theismann autographed commemorative Tri-Ed footballs for the guests.

Micro Key Solutions, a leading provider of world-class software solutions for the security alarm industry, has once again taken a step forward in sales support and customer service by creating a new Product Specialist Department. David Peralta, with Micro Key since 1996, will be managing this new function. David, serving as a sales manager prior to this latest move, started with the company in technical support and then worked his way into a sales position.

“David is extremely knowledgeable on all aspects of our products and has the uncanny ability to accurately assess a customer situation and fit our solutions to best meet their needs. He is an excellent choice to head up our new initiative for improving upon an already easy to install and use software solution,” stated sales manager Victoria Ferro.

When asked, David said, “We’ve always prided ourselves on giving our customers Amazing Service. My responsibility as product specialist is to expand upon this service by ensuring prospects and customers fully understand how our Millennium Series™ Modules work best in their environments.” David’s responsibilities will include making certain every prospect and customer receives the same product and technical information enabling them to make informed decisions about moving to Micro Key or utilizing existing features to add services, increase recurring monthly revenue and meet their customers’ needs. This business model takes Micro Key to a new level of performance for security industry software providers.

Have you ever called a company only to hang up in frustration because, instead of getting to talk to someone, you’re subjected to minutes of irritating beeps, radio station static, or even worse – DEAD SILENCE?

The solution – custom on-hold marketing messages! Think about it. Your customers have already contacted you, and they are looking to do business. Cross-marketing services or products just makes a lot of sense and is highly effective in an on-hold environment. Best of all, you have their undivided attention. A custom on-hold program allows you to inform customers and prospects about newer technologies like wireless and cellular alarms, remote surveillance access via the internet, or cross promote add-on services like home automation, audio/video services, service maintenance contracts and much more. What about promoting your social media marketing by encouraging callers to join your Facebook page, follow your tweets or stay informed through your blog? While you have callers on hold, even for just a short period of time, it’s a perfect opportunity to connect with them in a way that may never happen again.

If you don’t have an on-hold messaging program set up for your business, contact us at 866-88-ON-HOLD or visit www.onholdinc.com to discuss how you can get started. It’s easy, affordable and can improve sales – today! You can also sign up for a 100 percent risk-free trial offer, and we’ll let you hear what your business can sound like with no obligation. Be sure to mention that you are an ESA member to receive a 20 percent discount for the on-hold service.

Are you taking advantage of these cost savings? ESA provides you with money-saving opportunities as part of your membership. Go to the Web site often and check out the coupon savings and our member discount programs. If you’re not using these companies, you might be leaving money on the table.

Members, get your discount codes here.

GEM Electronics was initially a USA manufacturer of standard coaxial connectors that evolved quickly into a problem solving institution after witnessing the connectorization problems that were persistent in the CCTV market. Their goal thus became one of solving these problems. GEM Electronics assists the installer in drastically reducing that unacceptable failure rate with a superior connector design, detailed assembly procedures and proper tooling. Today, GEM offers a full line of very cost effective connectors, baluns, IP converters and cameras. Visit www.gemelec.com for more on their products.

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Secura Key has been a leading access control manufacturer for more than 38 years, offering contactless smart card, proximity and RFID technologies, standalone access control units and complete systems controlling up to 200 doors. Secura Key located in Chatsworth CA, has complete in-house engineering, design, card manufacturing and printing capabilities. For more information on Secura Key’s products and services, visit www.securakey.com or call (818) 882-0020.

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2GIG Technologies manufactures the most technologically advanced residential security and home management solutions in the industry. Formed in 2007 by former Honeywell Security veterans Lance Dean and Scott Simon, 2GIG Technologies is a member of the Z-Wave Alliance, which enables 2GIG to provide customers with one of the most innovative and interactive home security platforms on the market. In addition, the company’s partnership with T-Mobile’s USA M2M division provides a robust wireless infrastructure for its security suite of products. 2GIG Technologies is committed to providing consumers with the flexibility and cost-effective technology necessary to manage their home automation and security functions from the panel’s LCD touch-screen display, the Internet, or their PDA (Internet and PDA functionality via alarm.com). For more information on their products and services, visit www.2gig.com or call (801) 221-9162.

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SecurityTronix, a division of North American Cable Equipment, Inc., (NACE) is a national, specialty manufacturer and distributor of electronics and installation products to the Security, CATV and Satellite TV industries. Leveraging its reputation as a successful and innovative products company, NACE introduced the SecurityTronix brand of cable, connectors, tools, CCTV cameras, DVR’s and monitors to the Security industry. With three warehouses and sales offices throughout the United States, NACE offers quality security products and expertise at highly competitive prices. For more information, visit www.northamericancable.com or www.securitytronix.com.

Lutron Electronics designs and manufactures lighting controls and automated window treatments for both residential and commercial applications. Lutron products are easily integrated with other home systems and provide an enhanced security experience in homes and offices alike. Acknowledged throughout the lighting industry for its expansive product offerings, continued technological achievements, and stringent quality standards, Lutron has been recognized as the preferred brand by lighting designers and specifiers worldwide. Products start at $10 (suggested list price). For more information, visit www.lutron.com.

L to R: Jeff Schulz, Video Project Specialist, and Jim Rao, Director of Video Technology, Vector Security, Inc.; Chris Marsicano, Northeast Regional Sales Manager, Don Beeby, VP of Sales, and Tony Fujita, Executive VP, CBC (AMERICA) Corp.

Citing the quality of Vector Security’s business relationship with their company, CBC (AMERICA) Corporation recently selected Vector Security as the recipient of its first “Video Integrator of the Year” award. CBC (AMERICA) Corp. offers a complete line of CCTV security products under CBC’s own brand names, Computar and GANZ.

Don Beeby, Vice President of Sales for CBC (AMERICA), indicated that their selection of Vector Security was based upon a number of critical factors, including Vector’s integrity and commitment, wide usage of their products and willingness to help direct their engineering efforts in ways which better positioned CBC in several vertical markets, especially national retailers. “The sign of a true partner is not just that they bring you into an account, but that they work to refine your products to better service the demands of the market. That’s exactly what Vector has done and they’ve helped create a win-win-win situation for their customers, for Vector Security and for CBC.”

Jim Rao, Vector Security’s Director of Video Technology for its National Accounts Division, adds, “Normally and understandably, most video integration awards and recognition typically go to companies that are engaged in large scale video integration projects such as healthcare, municipal systems, transportation and public utilities. The fact that Vector Security received this award, as an integrator that focuses primarily on retail, makes it an even greater honor. “