NBFAA recently distributed this release to trade media, and it will also be available online at www.alarm.org. For more information contact NBFAA Communications at communications@alarm.org.

NBFAA Announces Powerful Partnership
Program for Associate Members
Diamond Executive Level Scooped Up First

Irving, Texas, March 31, 2008 – The National Burglar & Fire Alarm Association (NBFAA) introduces a new partnership program available only to NBFAA associate members called the ‘Executive Strategic Partnership’ program. As the first associate member to join this new program, Honeywell Security steps up at the Diamond Partner level.

“Honeywell’s commitment to this program is representative of their belief in, and support of, what NBFAA is doing on behalf of the industry,” said George Gunning, NBFAA president. “As an Executive Strategic Partner, they will gain unique and powerful exposure to thousands of qualified prospects and top decision makers through print and electronic media, at NBFAA events and to thousands of Web site visitors,” added Gunning

“While this sponsorship does help put the Honeywell brand in front of NBFAA members, the primary reason we're doing it is because we want to continue to support the NBFAA and all of the good work they do for its members and the industry,” explained Kevin O’Connor, Honeywell vice president of global sales. “We very much appreciate the important role of the NBFAA – how it represents our customers and their interests, and how it provides valuable information to consumers who use our products to protect their life and property.”

“Four levels are available in this inaugural year of a program that we hope to continue for many years to come,” explained George De Marco, NBFAA executive strategic partnership program chair. “The Executive Strategic Partnership program is a series of all-inclusive packages that allow partners to support NBFAA through advertising and sponsorships throughout the year by making one commitment up front. It makes budgeting an easier process for both the partner and the NBFAA.” De Marco added, “There are several other categories of partnerships available, and we hope to fill them all.”

Partners that sign up for the Diamond, Platinum, Gold or Silver level will continue to benefit from the relationship throughout the 2008 calendar year. The Diamond Level is the highest level available and is exclusive.

Companies interested in knowing more about the Executive Strategic Partnership program should contact NBFAA Sr. Director of Business Development, Tonja Jenkins at (888) 447-1689 or via e-mail at TonjaJ@alarm.org.

About NBFAA

NBFAA, a non-profit 501(c) 6 trade association, is the nation's oldest and largest organization dedicated to representing, promoting, and supporting the electronic life safety, security, and systems industry. Member companies specialize in a wide spectrum of services to commercial and residential consumers, including security and fire alarms, video surveillance, access control and monitoring. In cooperation with a federation of state associations, NBFAA provides government advocacy and delivers timely information, professional development tools, products and services that members use to grow and prosper their businesses. The NBFAA may be reached at (888) 447-1689 or on the Web at www.alarm.org.

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National Burglar & Fire Alarm Association (NBFAA)
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