NBFAA PR Opportunity

Would you like to shine in front of the industry? Here's a public relations opportunity from Security Sales & Integration for NBFAA members that will get your company the recognition it deserves:

Security Sales & Integration Magazine is writing an article on Remote Video Revenue Strategies of dealers and central stations. The deadline for answers is December 30, so time is short. Following are some of the questions that Scott Goldfine, the editor -in-chief of Security Sales, will be asking:

General Info (for all respondents)

1. Is your company into remote video in any shape or form?

2. If not, why? If you do not, then please answer General Info questions only.

3. What are your name, title, company name and location(s)?

4. What is your personal background (how long in industry, etc.)?

5. How many employees does your company have?

6. What are your company’s approximate annual revenues?

7. What markets does your company serve (commercial, industrial, residential percentages)?

8. How many accounts do you have?

9. How many are monitored? If you are a dealer/integrator, is monitoring in-house or third- party?

10. Can you provide contact information of any clients for inclusion in this article?

Specific Info (for those that are into remote video only)

1. To what extent is your operation involved in remote video?

2. How long have you been into it and what was the attraction?

3. How has it worked out for your business thus far? What are the upsides, downsides?

4. In what specific ways and applications are you deploying remote video? What are the rewards and challenges of each? What other applications do you think are viable and why?

5. Can you detail instances where remote systems have delivered as promised for an end user?

6. Are these systems being monitored? If so, by who (local end user, the installing company, third-party central station, municipality, etc.)? What special training is necessary for operators and how are they being brought up to speed?

7. What about costs? What is the return-on-investment proposition in remote video?

8. How do you market and sell your remote video services? How do you determine fee structures? How much is recurring revenue vs. installation? Is it a difficult sell? If so, why?

9. What has the customer response been like for those who are using remote video?

10. Is it difficult to train end users on these products? What are the false alarm considerations?

11. What does a security installation company owner need to do to get involved with remote monitoring? What is the initial investment like in terms of money, people and other resources?

12. What types of software and equipment do you use and why? What else is out there? Do you integrate the remote video with other systems? If so, how?

13. What are the technical considerations to optimize remote video (cameras, lenses, lighting, camera positioning, weather, day, night, distance, crowds, etc.)? How do you overcome them?

14. What do you see as the primary drivers of this market? What are the opportunities?

15. Are manufacturers providing the types of products necessary to make this market grow?

16. What do you anticipate will be the future for remote video and who will benefit the most from it? What might hold it back? What might speed up its widespread penetration?

If your company has done work in Remote Video, we encourage you to take advantage of this opportunity. Please contact Scott Goldfine, Editor-in-Chief of Security Sales & Integration. He is also looking for photos and logos of your company. You can contact Scott directly at 310-533-2532 or by e-mail at Scott.Goldfine@bobit.com.

You can also contact me if you'd like to discuss further or if you have any questions. Remember to mention that you're an NBFAA member when you speak with Security Sales!

Richard Hahn
Phone: 716-560-5439
E-mail: communications@alarm.org