Building Block

Your Complete Marketing Solution

  • Your link to top decision makers of more than 2,700 member companies, including specialists in single product segments and system integrators.
  • NBFAA members represent more than 70 percent of the market for commercial and residential intrusion systems, fire/life safety systems, access control, video surveillance, biometrics, home automation and monitoring.
  • Our members specialize in a wide spectrum of services to commercial and residential consumers and cover the full spectrum from locally-owned companies, to the largest regional and national companies in the country.
  • NBFAA advertising and sponsorship opportunities allow you to support the industry while you increase your market penetration and profitability.
  • Receive an outstanding return on your investment at just pennies per impression.
  • NBFAA is the single largest trade association in the U.S. with the singular purpose of representing, promoting and enhancing the growth and professional development of the electronic life safety, security and systems industry.

Member Company Profile

  • The typical member firm has been in business for more than 20 years, employs 14 people and has annual revenue of approximately $1.85 million (which equates to ~$4,440,000,000 in annual revenue!)
  • NBFAA member companies are far bigger and longer established than the industry as a whole, with average annual revenues of $2.75 million.
  • The typical member anticipates that their product purchases will grow 12% in 2007 over 2006.
  • Projected growth in number of systems installed in 2008 = 23%.

NBFAA member companies are heavily engaged in CCTV, access control and other home & building systems in addition to alarms:

  • More than 8 in 10 are involved with access/ID
  • More than 9 in 10 are involved with CCTV
  • Better than half purchase sound, communications, entertainment and automation
    products
  • Average annual expenditures on CCTV equipment ($393,000) were actually higher
    than alarm equipment ($359,000)

NBFAA companies serve virtually every conceivable end market:

  • Office buildings/suites 89%
  • Single family residences 88%
  • Retail businesses 88%
  • Restaurants 83%
  • Houses of worship 75%
  • Industrial/manufacturing facilities 68%
  • Schools and hotels/resorts 64%
  • State and local government facilities 59%

NBFAA Member Companies Purchase the following:

  • Intrusion sensors/detectors 96%
  • Monitors 95%
  • Burglar alarm control panels 95%
  • CCTV cameras and lenses 94%
  • CCTV housings and enclosures 92%
  • Fire/smoke/gas detectors 92%
  • Electronic access control systems 82%

Our members are also substantially involved in purchasing non-security products:

  • Structured wiring systems 52%
  • Multi-room audio/installed speakers 46%
  • Surround sound systems 45%
  • Home automation 38%